PERSONALIZED DIGITIZATION OF FAIR STANDS AND EXHIBITS
Mutabor Audi Experience Pass*
Make your exhibition visit an interactive experience and get access to personalized contents with the Experience Pass.
With a responsive bot-style micropage, the registration process turns into a genuine experience for the user. The instantly generated Wallet Pass enables the reception of location- or time-controlled messages which encourage visitors to engage in numerous way to interact during the exhibition. Visitors have the possibility to access personalized contents like animations, video footage, pictures and texts from the most innovative exhibition stand of the 2016 Paris Motor Show, 2017 Geneva Motor Show or the 2017 Audi Brand Summit. A highly scalable, continuously growing cloud-based IT system with many individually adaptable components are the basis for the Experience Pass.
*The implementation was conducted in cooperation with our partner Mutabor Brand Experience.
|CUSTOMER||Mutabor Brand Experience|
|TECHNOLOGY||Java, NodeJS, HTML5, CSS3|
|HIGHTLIGHTS||Interaction without app installation, usage of the wallet format (boarding pass), communication via personalized contents|